Before commencing on our music video we had to do some thorough research into our chosen genre. I watched several different 'RnB' music videos, and compared the similar features. Researching typical conventions of an 'RnB' music video allowed me to gain a clear understanding of what exactly is required. When beginning our storyboard, we tried to embed similar shots that are used in 'RnB' music videos, and most of all a typical storyline in order to follow the conventions. This was all successfully acheived, as we were able to depict what we wanted to represent in our videos. Aspects of our music video evidently challenge the conventions of a archetypal 'RnB' video. We present a typical storyline but different to that of todays 'RnB' music videos, as we do not put across half naked women or film in a grand mansion. This does not mean to say we challenge the genre throughout our music video, features of our video do use the conventions of an 'RnB' video. This is seen through the choice of shots, the storyline and the use of technology e.g. latest mobile phone.
When beginning the ancillary task for our very own design of a digipak, I also carried out some research on 'RnB' digipaks. This aided me to get ideas when developing the design of my digipak as I was influenced by different digipaks. It can be argued the design of my digipak challenges the conventions of 'RnB', as most female artist tend to use a picture which is revealing to audience. However, I have not used an image likewise, but one where a female is covered up when compared to Rihanna, Beyonce or Mariah's album covers. The font choice develops the conventions of an 'RnB' album cover. Many female 'RnB' artist today typically portray their names in italic on their album covers to depict their feminine side and therefore I have followed this convention and developed it into my own digipak design.
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