Showing posts with label Research and Planning - Music Video. Show all posts
Showing posts with label Research and Planning - Music Video. Show all posts

Sunday, 6 December 2009

The Sound of Music

The Loudness

Many people may not realise but several old records sound quiter than todays latest records. For many years not just music producers, but producers as a whole have been using the compression techniques in order to make music sound heavier and louder. It is compression that allows you to notice what is being promoted, either through a music record or a television advert. When listening to a record you either hear bass, drum, heavy guitar or vocals which all produce outstanding records, however people fail to realise too much of these sounds damages our health.

What is Compression?

Compression is known as the inbuilt volume control in a track. It plays the role in controlling exactly how loud the music sounds. It levels the peaks and troughs of a track to a much higher average overall. In today's society many people listen to music on the go through iPods, mobile phones, car stereos and radios, compression allows different tracks to be mixed in different levels which are later listened to through these gadgets in todays society. For obvious reasons, record labels intend for their music to be heard everywhere, even ontop of background noise including from the outside world, therefore todays favourite tracks have been produced louder. Research has shown many sound engineers feel under pressure to produce music which is unaturally loud. It has been said, one of the main reasons why we are changing our sound to music, making our record labels louder is due to the way we are consuming music differently than before. It is evidently proven we do not listen to music in our living rooms or on big speakers how people use to, but it is through latest technology we listen to music through iPods and MP3 players while on the train or computer. Many record labels intend to reflect this specific change in listening habits as the speakers and headphones we use today don't exactly give us a powerful outcome to the music being played.

Many artists want their music at a high level, wanting their tracks as loud as possible but they do not realise how damaging this can be to music. It is not just music artists but also labels that are following this specific approach. Lily Allen and the Artic Monkeys have successfully used 'dense compression' with their music giving their music more of a bite enabling them to sell a lot of records. However, fans are not impressed with the way many record labels are mixing their music.

The album, "Death Magnetic" has a very unique mix to the album, coming from the renown band Metallica. Fans were dissapointed with the product complaining the record label is "ironically too loud". These fan concluded with an online petition, where more than 20,000 fans signed wanting for the album to be released with a more dynamic sound to it. From this, many other artists have taken this into consideration when producing their very own music.

But Why Isn't Louder Better?

Tinnitus, an inner-ear condition is caused through the loudness of music. This is where your tiny strands of hair, also known as stereocillia are effected. Their job is to pick up any sound vibration and transform them into sounds you hear. These sounds heard can be broken by loud noises, once these noises are broken they are able to cause the rain to produce a ringing sound. Depending on the pitch of the sound, the ringing sound varies. In a serious situation where a sufferer finds it difficult to hear, it can become extremely hard for them to hear above the ringing. Research has shown, listening to loud music which is overly-compressed can tire you out.
What Can Be Done To Combat This?

An organisation has been set up in response to the number of increasing records today. "Turn Me Up" set up by Charles Dye. This organisation promotes anti-compression audio and practices with reasonable audio. Deadmau5, a Canadian dance artist released the first fully-remixable album for the iphone. Created by Irish software developers Future Audio Workshop, this application enables the listener to fix the record to their own specifications, either making certain sections louder or quieter. They even have the facility to add in new effects to the track. As this album was a huge success, many more albums are expected in the coming months. Therefore, audience today have a say on every stage of an album's production.
Below are the top five loudest records of all time :
  1. The Stooges - Raw Power (1997)
  2. Oasis - What's The Story (1995)
  3. Red Hot Chilli Peppers- Californication ( 1999)
  4. Metallica - Death Magnetic (2008)
  5. Artic Monkeys - Whatever People Say I Am, That's What I'm Not. (2005)

Director Research

Harold 'Hype' Williams



Harold 'Hype' Williams, an American music and film director was born in 1970-New York. From a young age Hype always had a passion for painting. Hype his graffiti tag name, was taught graffiti by writing partner Muse One. Following this, "Fargo" mentored Hype in graffiti culture. After leaving Adelphi University- New York, Hype began his film making career. He joint graffiti writers Mike 'Muse' Alexander and Ricardo 'Phyz' Springer where they then worked together to create SOTA (State of the Art Production). From the help of Lionel 'Vid Kid' Martin and VJ Ralph McDaniels who used SOTA as a key art direction for their videos, allowed Hype to create his very first video with the "Filmakers With Attitude". This was Hypes first video company he joint.


Hype has shot over 200 music videos ever since his career, working with the worlds biggest stars.Hype is well known for producing several groundbreaking music videos under the genre 'Hip-Hop' and 'RnB'. Hype has produced these successful music videos for the following 'RnB' artist:

  • The Notorious B.I.G - Warning#
  • The Notorious B.I.G - One More Chance
  • Craig Mack - Flava In Ya Ear
  • LL Cool J - Doin It
  • Nas - If I Ruled The World (Imagine That)
  • Nas - Sweet Dreams
  • Nas - Hate Me Now
  • Missy Elliot - The Rain Supa Dupa Fly
  • Missy Elliot - She's A Bitch
  • Busta Rhymes - Put You Hands Where My Eyes Could See
  • TLC - No Scrubs
  • Kelis - Caught Out There
  • Jay-Z - Big Pimpin
  • Aaliyah - Rock The Boat
It was in 1988, Hype productively directed his first feature film , "Belly". Hype has recieved several awards for his outstanding work. They include:

  • Billboard Music Video Award for Best Director of the year- 1996
  • Jackson Limo Award for Best Rap Video of the year for Busta Rhymes- 1996
  • The NAACP image award- 1997
  • 8th Annual MVPA award for Black Music Achievment-1997
  • MTV video music award in the Best Rap Video- 1988 (Will Smith's Gettin' Jiggy Wit It)
  • MTV video music award for Best Group Video- 1998 (TLC's No Scrub)
  • BET awards for Best Director-2006 (Kanye West Gold Digger)

In the year 2006, William was honoured to receive the Video Vanguard Award by MTV presented to him in honor of his achievments, in Kanye West's words "film maker", Hype recieved a "Standing Ovation".

Hype's Style

During the 1990's and 2000's Hype used a signature style throughout most of his videos. This signature was known as the "Fisheye Lens", this distorted the camera view around the central focus. Hype used this specific signature as he believed it created a great effect with the growing amount of recording artists, including props, body parts and highly glossed sunglasses. These sunglasses reflected the production backlight. This is evident in Busta Rhymes- "Gimme Some More" and Missy Elliott- "The Rain". However, due to lack of production activity ever since Hype's career, in 2003 this was dropped.


Later on, another signature was produced however was not used as much as the first. This signature placed shots in regular widescreen ratio, while a second shot is split into two and placed in the upper and lower bars. This style can be seen in the videos, "Diamonds on my Neck"- Smitty, "I Ain't Heard of That"- Slim Slug, "So Sick"- Neyo, "In My Hood"- Young Jeezy, "Check On It"- Beyonce and "Snap Yo Fingers"- Lil John.

Beyone - Check On It

It is since 2003, Hype has used a brand new signature described as a style which combines a center camera focus on the artists is body from the torso upwards with a solid colour background with a soft colour contrasting with it which is shown in the centre. This is evident in Kanye West is "Gold Digger" and Jamie Fox is "Digital Girl".

Saturday, 5 December 2009

Monday 23rd November 09- Lesson Evaluation

During this lesson, as a group we took our filming equipment and went to our filming scene to film the basic outline, as we did not have all our characters with us at the time. Having filmed a brief outline enabled us to suggest more ideas on specific camera angles which may be used whilst filming. However, when filming we were stopped by one of the security guards of Palace Gardens shopping centre, as it is private property. After discussing our situation with the manager, he agreed to let us film providing we each had a risk assesment done, as this proved we are responsible for our actions, whilst filming. We intend to have our assesment done to avoid disturbance towards our video.

Saturday, 21 November 2009

Mary J.Blige

Mary J.Blige

Her full name Mary Jane Blige, but commonly referred to as Mary J.Blige is a repute American recording artist, record producer and actress, said to be one of the greatest's singers of our time. Born on January 11th 1971 in The Bronx, New York. Second of four children by the parents Cora and Thomas Blige. Her father a jazz musician taught Mary to sing. However due to her father's abusive behaviour towards her mother, Thomas Blige deserted the family leaving Mary to spread her early years in Savannah, Geogia. There she sang in a Pentecostal church. Later on, she moved to Scholbohm Houses in Yonkers, New York where she stayed with her mother, older sister, five cousins and two aunts. It was at the age of five Mary experienced a sexual abuse from one of her own family members. By 11th grade, Mary dropped out of school. At the age of 17, Mary recorded a unrehearsed cover of Anita Baker's "Caught Up in the Rapture" at a recording booth in White Plains, New York. Recording artists and A&R runner for Uptown Records, Jeff Redd' s casette was played by Mary's mothers boyfriend at the time, he sent it to the President and CEO of the label Andre Harrell. Andre Harrell in 1989 met with Mary and signed her to a label where she became the company's youngest and first female artist.

The record label focused their attention on more established acts which meant Mary's early years upon signing to Uptown were very inactive. From time to time she did some 'session' work as a background singer for her label friends. In 1990, Mary was introduced as a background singer for Jeff Reff, at the Apollo Theatre. Mary appeared in a concert-themed music video, the very same year she sang "I'll Do 4 U" by rapper and label mate Father MC. She also appeared on he sydicated show "Showtime at the Apollo". Mary was guest with Grand Puba with his single "Check It Out" in 1992. Mary's first appearence was in the summer of 1992, where she appeared on MTV.

On July 28th 1991, Uptown Records released "You Remind Me" which was the albums lead off single from "Whats The 411?". It successfully came number one on the 'R&B' singles chart that summer. A second single was released, "Real Love". Another successful single which also reached the top of the 'R&B' singles chart. This single also became Mary's top ten hot 100 single at number seven. Both of these single's were certified Gold.

Many more single's were released from "Whats the 411?" one of which included 'Sweet Thing' and 'Love No Limit', by the end of 1993 they sold a staggering amount of three million copies. "You Don't Have to Worry" was successfully released by Mary J.Blige. Sean 'Puffy' Combs quotes "the queen of hip-hop soul", a title Mary has since retained. Later on Mary admitted to this title being nothing more than a 'marketing tool'. "What the 411" album (Remix) was a success used to extend the life of the Whats The 411 single's on radio, whilst Mary J.Blige recorded her follow up album in the year 1994.



Mary j.Blige - 'You Don't Have to Worry'

'My Life', Mary J.Blige's second album was released by Uptown Records on November 29th 1994. This album described as "darker, moodier and slightly less uptempo" was overseen by Sean 'Puffy' Combs who co-produced all but one of the album tracks, this then resulted to him being Mary's manager. The album's single "Be Happy" came to number twenty-nine and number six on the Hot 100 and 'R&B' single's chart. Mary's first top 20 hit in the UK was 'Im Goin' Down' a 1976 big hit which was a cover of Rose Royce's. 'You Bring Me Joy', 'I Love You' and 'My Life' were other single's included in her album. They recieved a heavy radio play eventhough they were never really released as single's apart from in the UK, where Mary J.Blige successfully became part of the top 20 hit. This album allowed Mary to grow her fame and talent, as it recieved certified triple platinum. However, Mary came forward during this period of time and admitted she was dealing with a drug addiction, a drink problem- alcoholism and depression. Ontop of all these issue's, Mary was also going through an abusive relationship with then boyfriend K-Ci Hailey of Jodeci.

Following this, Mary J.Blige got herself involved with several different projects. She recorded a cover of Aretha Franklin's "You make me feel like a natural woman" for the soundtrack to the FOX series 'New York Undercover'. Mary also recorded a cover of Faith Evan's "Everyday It Rain's" for the soundtrack to the hip-hop biopic show. Mary J.Blige won a Gammy award after she deuted with rapper Method Man on his song, "I'll Be There For You/You're All I Need To Get By". In the early 1996, Mary's recording of 'Babyface', "Not Goin' Cry" soundtrack was a platinum selling single. On the Billboard Hot 100 and on the hot 'R&B'/Hip-Hop songs came number two making it her biggest ever commercial hit. It was with Method Man Blige won her first ever Grammy Award- "Best Rap Perfomance by a Duo or Group".

Mary's third album was released on 22nd April 1997. "Share My World" released by MCA Records. Jimmy Jam, Terry Lewis, Chucky Thompson, Babyface, R.Kelly and Rodney Jenkins were all Mary's new working partners, rather than Combs. Mary was trying to get her life together during these years, after the ending of her relationship with Hailey. "Love Is All We Need" and "Share My World" were happier and more upbeat songs produced by Mary at this time of her life as she tried to live a more jolly lifestyle rather than depressing.





"Love Is All We Need" featuring Nas, "I Can Love You" featuring Lil Kim "Everything", "Missing You" and "Seven Days" were single's debuted at number one on the Billboard 200. "Share My World" was one of Mary's successfull albums. selling three million copies in the U.S. Mary won an American Music Award for "Favourite Soul/R&B Album" in 1998. During the summer of 1998, Mary J.Blige went on the 'Share My World Tour' which resulted to her achieving a Gold-certified live album.


Fourth album named "Mary" was released on August 17th 1999. On the 28th August 2001, Mary's fifth album "No More Drama" was also released. In 2003, August 26th Blige's sixth album "Love and Life" was released on Geffon Records. "The Breakthrough" Mary's seventh album came out on December 20th 2005. "Growing Pains", Mary J.Blige's eighth album released on December 18th 2007. During these several different releases Mary received 9 Grammy awards and 8 multi-platinum records. Mary J.Blige still continues her outstanding work, releasing single's today. Not only does she release single's but also plays different roles in several films. These film's include:


  • The Jamie Foxx Show (1998)

  • Angel: One More Road to Cross (1998)

  • Prison Song (2001)

  • Strong Medicine (2001)

  • Ghost Whisperer (2007)

  • I Can Do Bad All By Myself (film) (2007)

  • Untitled Nina Simone Project (2009)

  • 30 Rock (2009)

Friday, 20 November 2009

Robert Wilson - "Bobby Valentino"

Bobby Valentino Robert Wilson, othwerwise known as "Bobby Valentino" on stage or "Bobby V" is a reknown American 'R&B' singer. Born on Febuary 27th 1980 in Jackson, Missisippi. Robert Wilson attended the North Atlanta High School in Atlanta. He entered the music world in 1966 as a member of the 'R&B' youth quarlet Mista, using the name "Bobby Wilson". The group Mista was formed by him and a group of friends. Under the production of organised Noize the group made their first appearance album, successfully having a hit in 1966 with the single "Blackberry Molasses". Sadly, the album did not follow in the exact same success, eventhough a second album was in the process of being produced by Tim and Bob, it was never released. The group later then split up in 1997 due to management issues. Bobby then enrolled at Clark Atlanta University majoring in Mass Communication. Even during education Bobby still had a passion for music and therefore still found the time to record in his free time, hoping to be a great success one day.


Bobby Valentino auditioned for American Idol in 2002, however he did not make it through. Despite this event Bobby did not give up on music. After graduating in 2003, Bobby turned to music once more. Having three albums of demos so far in his love for music, Bobby's demos reached Puff Daddy and then was later forwarded to Ludacris and Disturbing Tha Peace president Chaka Zula and as Bobby says "the rest is history". After being signed as the first 'R&B' artist on Disturbing Tha Peace records, Bobby Valentino was featured on the hit single "Pimpin All Over The World" off of Ludacris multi-platinum selling album The Red Light District in 2004.



As Bobby Valentino joined the production team Tim and Bob on his first appearance solo album, "Disturbing Tha Peace Presents... Bobby Valentino" which includes the number one hits 'Slow Down', 'Tell Me' and 'Give me a chance' featuring Ludacris. "Special Occasion". 'Slow Down' received a lot of radio and TV airplay due to getting into the top 10 hit on the U.S billboards and hot 100 charts and 'R&B' singles. In 2005, Bobby joined Bow wow, Omarion, Marques Houston, B5 and Pretty Ricky on the screamer Tour IV. After Bobby's acknowledged success of 'Slow Down' he released a second single 'Tell Me Remix" featurin LiL Wayne. The third and final single 'My Angel' was released in the fall of 2005, however it gained little popularity.




Bobby Valentino - 'Slow Down'


Bobby Valentino - 'Tell Me'

Bobby Valentino release of 2007 was a sophomore effort, the album was named "Special Occasion" (May 8th 2007). The albums first single titled 'Turn the Page' including Rodney Jenkins, where Bobby recieved several different opinions, mainly positive feedback. Timbaland featured in Bobby's smash hit 'Anonymous' which was let out on April 9th 2007. "Special Occassion" came No.3 on the U.S billboard 200, but eventually went up to No.1 on the billboard for top 'R&B' and also Hip-Hip albums chart.

In 2008, Bobby Valentino made it clear he was no longer with 'Def Jam' or 'Disturbing Tha Peace'. "The decision to leave was totally mine. I sat down with Ludacris and Chaka Zulu, and I explained to them that it was time for me to venture out on my own. They had no problem with it; they are cool with it, no beef at all". Quoted from an interview with DJ Booth, Bobby states clearly he is no longer part of the labels. However this has not caused any problems amongst them, Bobby still mantains a positive relationship with Chaka Zulu, Ludacris and Def Jam. Bobby Valentino signed up with a new record label dal, "EMI". This record label allowed Bobby Valentino to house his important Blu Kolla Dreams. Febuary 10th 2009, Bobby's new album "The Re-birth" is out. "The Re-birth" includes single 'Beep' featuring Yung Joc was released officially via iTunes on October 7th 2008.

April 29th 2008, Bobby Valentino's digital only album entitled 'Come with me' was released, which included the tracks 'Another Life' and 'Whats going on', the remake of Marvin Gayes. Bobby Valentino carry's on producing music today.

Awards and Nominations achieved By Bobby Valentino

  • Vibe Awards- "Pimpin' All Over The World" (2005) Nominated
  • NAACP Image Awards -Outstanding New Artisit (2006)
  • Soul Train Awards - Best 'R&B'/Soul Single Male "Slow Down" (2006) Nominated
  • Soul Train Awards- Best 'R&B'/Soul Single or Rap New Artisit (2006)
  • Urban Music Awards- Best Music Video- 'Ms Officer' Won
  • Urban Music Awards- Best 'R&B' Won
  • Urban Music Awards- Best Male Won

Wednesday, 4 November 2009

'RnB' Music Video Research

From analysing severeal different 'RnB' videos one thing I have noticed is many of the music videos share similar or nearly the same conventions. Many 'RnB' videos use typical iconography's to represent the title or moral of their song. Many use typical bedroom scenes, shopping scenes, scenes where usually the main character is socialising on a social network like Facebook or Myspace.

Bobby Valentino's 'Turn the Page' video uses conventions which has inspired us as a group. This song can be linked into our song 'If I Had My Way' as the storyline consist of the same kind of plot. If you just analyse the title, 'Turn the Page' it is evident the title is referring to someone having to move on and start fresh. This can be compared to our title, 'If I Had My Way' our character is being portrayed as someone who doesn't really want to move on and turn the page if she had things her way.

We have chosen to also use some of these typical conventions in our music video as this will allow our video to fit into the 'RnB' genre. Our video will start with a boy socialising on Facebook. We will also have a couple shopping in the local town. Both these can be evidently seen in many 'RnB' music videos.

Bobby Valentino - 'Turn the Page' - The use of typical internet sites used by young teenagers is portrayed in his video.