Conventions Of A Real Media Product.

In what ways does your media product use, develop or challenge forms of real media products?

After researching and analysing several different 'RnB' music videos, our ideas we have put together for our own media product uses, develops and challenges forms of real media products.

When researching archetypal storylines in 'RnB' videos, we found the typical storylines are usally about relationships either going wrong or relationships which are succussful, in most cases they are portayed to be unsuccessful. We decided our storyline would be about a relationship not working out, ending up with both boy and girl having to move on and let go. Many 'RnB' videos follow this storyline, some examples are Bobby Valentino's "If I Had My Way", Taio Cruz "Moving On" and Usher "Burn".

Our music video will evidently show our couple arguing, several isssues can be raised from this specific topic as many people in todays society fall in love with someone however things between them not always work out, resulting to them having tolet go and move on. This is how we intend to use one of the typical conventions of 'RnB'.

Another typical convention we plan to use in our music video is a car. Nearly every 'RnB' music video has a car to represent how wealthy they are, most of the times in 'RnB' music videos they are not exactly driving the car, but it is still portrayed in their videos, representing their status. Therefore, we are using a convention from the 'RnB' genre. However, it can be argued we are also challenging todays 'RnB' conventions as the car we intend to use is not to the standards of a typical 'RnB' music video. Sports cars and elite cars are usually evidently seen in most music videos today. Below are examples of cars in 'RnB' music videos:

Snoop Dog & Pharell - 'Drop It Like Its Hot'

50 Cent - Candy Shop

The use of 'Facebook', the newest social network to society, used by people of all ages in our music video is a developing convention from the 'RnB' genre. Many 'RnB' music videos use social networks in their music videos, it is a typical portrayol of modern times. Using 'Facebook' in our music video will help us to gain a wide range of audience, it will also allow the audience to familarise themselves with the situation, placing them in the characters position.

Our 'RnB' video challenges many of the typical conventions as we are only sticking to a few of the main conventions. Typical conventions of the 'Rnb' genre are the portrayol of semi-naked women most the time dancing provacatively, abusive language, big houses, exclusive cars and a hip hop artist usually dressed as a 'Pimp'. This is were we are challenging the 'RnB' genre as we are not portraying those specific conventions.

'Slow Jam' is another form of music from the 'RnB' genre, however it is a slow and calm beat when compared to songs like 50 Cents 'Candy Shop' or Snoop Dogs 'P.I.M.P'. Our music, we intend to use comes under this genre 'Slow Jam', the beat is not heavy but is light weighted when put next to songs made by LiL Wayne or 50 Cent. Artist's that have several songs under the genre 'Slow Jam' are Mary J Blige, Keyshia Cole, Mariah Carey and Usher.

Usher - 'Burn'




LiL Wayne - 'Lollipop'

Both videos above are from the 'RnB' genre. However, both are evidently a contrast to eachother. Usher's 'Burn' is more of a 'Slow Jam' while LiL Wayne's 'Lollipop' is a typical 'RnB' music video following most conventions.

Therefore, as a team we are goin to use, develop and challenge the 'RnB' conventions and hopefully succeed in doing so.