Above is 50 Cent’s P.I.M.P video. The female representation in this video is a typical representation of women today. Women are represented, once again as sex objects in the video. This is evident as they wear hardly any clothes. They are all dressed in bikinis, making them look like “easy targets” as they are scantily clad. This is contrast to the men in the video as they are fully dressed, allowing them to have more of a modest look. The women follow 50 cent around in his “mansion”, making him look superior while the women gain a lower status. There is a scene in the video where women are represented as animals, they are on dog collars. This portrayal of women degrades them as they are being portrayed with a low status. The women serve drinks to him, giving them the role of slaves. They are also seen as slaves as they dress him up. It can be argued, 50 cent uses women in his videos as an accessory, to make the video more appealing to a larger audience. As you carry on watching the video, you see the women touching 50 cent seductively, they massage him but he shows no interest towards them. He ignores the women, making them insignificant towards him.
The camera focuses on the women; there are full body shots of them. This is contrast to the men as they have eye level shots. This shows how the representation of women is portrayed differently as you are able to see their whole body. The camera looks up at the men, once again making them look inferior infront of the audience.
Overall it is evident women are are represented in a negative way, as they are dressed provocatively and promiscuously, it is as though the media is saying it is "ok" to dress like this. Women are rarely ever shown in a decent and good-natured manner in todays music videos.
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